Which Avery® Name Badge Template Do You Need? A Practical Product-Code Guide
Choose the template by the exact product code on the pack, then confirm the finished badge dimensions, badges per sheet, page size, material and printer compatibility. Similar-looking products are not always interchangeable.

Trademark note Avery® is a trademark of its respective owner. BadgeFlow is not affiliated with or endorsed by Avery®. Product specifications can change; confirm the current package and official regional Avery® page before printing.
Start with the code on the package
Do not choose a template only because the badge is “about credit-card size” or because a search result shows a familiar number. Avery®’s US and UK/EU ranges use different codes, paper sizes and sheet layouts.
Verify five details:
- Product or software code
- Finished badge dimensions
- Badges per sheet
- A4 or US Letter page size
- Insert, adhesive or self-laminating format
Product-code comparison
| Code | Format | Finished size | Per sheet | Typical use |
|---|---|---|---|---|
| 5390 | Insert | 2¼ × 3½ in | 8, US Letter | Compact holder-style name badges |
| 5392 | Insert refill | 3 × 4 in | 6, US Letter | Larger conference badges |
| 5395 | Adhesive | 2⅓ × 3⅜ in | 8, US Letter | Short events and visitors |
| 5361 | Self-laminating ID card | 2 × 3¼ in | 3, US Letter | Protected compact ID-style cards |
| L4785 | Self-adhesive | 80 × 50 mm | 10, A4 | UK/EU temporary clothing badges |
| L7418 | Insert | 86 × 55 mm | 8, A4 | Standard holder inserts |
| L4727 | Micro-perforated insert | 90 × 54 mm | 10, A4 | Plastic badge holders |
| L4728 | Micro-perforated insert | 90 × 60 mm | 8, A4 | Taller holder inserts |
| L4832 | Single-card layout | 85 × 54 mm | 1 per sheet | One-off ID or badge printing |
Specifications above reflect official Avery® US/UK pages reviewed in July 2026 and the current BadgeFlow supported-layout page. Always verify the physical pack.
Avery® 5390
Avery® lists template 5390 as name-badge inserts measuring 2¼ × 3½ inches, eight per US Letter sheet. It is a compact format suited to a name, organisation and short role label.
Because the badge is relatively small, keep logos modest and test long names. See the dedicated Avery® 5390 badge printing guide.
Avery® 5392
Avery® lists 5392 as 3 × 4 inch insert refills, six per US Letter sheet. The extra area supports larger names, a company, a role and a compact QR code more comfortably than 5390.
Avery® 5395
Avery® lists 5395 as adhesive name badges measuring 2⅓ × 3⅜ inches, eight per US Letter sheet. Adhesive badges are useful for short events where holders and lanyards would add unnecessary cost or handling.
Use only as directed on suitable clothing and verify the printer type supported by the exact product.
Avery® 5361
Avery® lists 5361 as self-laminating ID cards measuring 2 × 3¼ inches, three per US Letter sheet. This format is compact and more protected than a plain paper insert, but the printable design area and lamination mechanism should be tested with the exact pack.
Avery® L4785
Avery® UK lists L4785 as 80 × 50 mm self-adhesive name badges, ten per A4 sheet. The product page reviewed specifies a laser-printable acetate-silk material and removable fabric adhesive. Check the exact product because regional or material variants may differ.
Avery® L7418
Avery® UK lists L7418 as 86 × 55 mm inserts, eight per A4 sheet. The product page describes 160 g/m² card compatible with laser and inkjet printers and intended to fit common 90 × 60 mm holders.
Avery® L4727
L4727 is a 90 × 54 mm micro-perforated insert format. Avery® lists 200 inserts across 20 sheets, which means ten inserts per A4 sheet. It is designed for plastic badge holders and is suitable when you want easy separation without cutting.
Avery® L4728
L4728 is a taller 90 × 60 mm micro-perforated insert, eight per A4 sheet. It provides more vertical space than L4727 and suits holders designed for that exact size.
Avery® L4832
Avery® UK’s template page lists L4832 as an 85 × 54 mm, one-per-sheet layout. It is useful for single-card output rather than dense multi-badge sheets. Confirm the associated physical product and printer setup before production.
US and European formats are not interchangeable
US Letter is 8½ × 11 inches. A4 is 210 × 297 mm. Even if the finished badge size is similar, sheet margins and gaps can differ. Printing a Letter layout on A4 or vice versa may cause progressive alignment drift.
Insert badges or adhesive badges?
| Choose inserts when | Choose adhesive badges when |
|---|---|
| You want reusable holders or lanyards. | You need rapid distribution with no holder. |
| The event lasts several days. | The event is short and informal. |
| You need more badge space or protection. | The visible information is simple. |
| You want to replace the paper while reusing accessories. | You accept the clothing and adhesive limitations. |
Print from Excel or Google Sheets
- Prepare one row per attendee.
- Keep separate columns for name, organisation, role and any code value.
- Import or paste the data into BadgeFlow.
- Select the matching Avery®-compatible layout.
- Map the fields and customise the design.
- Export a print-ready PDF.
- Print at 100% or actual size.
See name badges from Excel, print name tags from Excel and mail merge versus an online badge generator.
Prevent alignment problems
- Use the exact code from the pack.
- Choose the correct A4 or Letter page size.
- Print at actual size.
- Disable “fit to page”.
- Use the recommended tray and media setting.
- Print one test sheet.
- Check the first and last badge positions.
- Adjust only after confirming the printer is not scaling.
How BadgeFlow fits
The existing Avery®-compatible name badge hub lists the supported formats. BadgeFlow lets you use an export/import workflow rather than manually typing every record into a static template. You remain responsible for matching the exact physical stock and printer settings.
Choose by use case
| Need | Formats to consider | Reason |
|---|---|---|
| Compact reusable conference insert | 5390, L7418 or L4727 | Holder-compatible formats with room for essential identity fields. |
| Larger US conference insert | 5392 | More room for a role, organisation and code. |
| Temporary adhesive badge | 5395 or L4785 | No separate plastic holder is required. |
| Protected compact ID | 5361 | Self-laminating format for a small card. |
| Taller UK/EU holder insert | L4728 | 90 × 60 mm provides additional vertical room. |
| Single-card print | L4832 | Useful when producing one card rather than a multi-position sheet. |
Matching examples
Example 1: You bought a US Letter pack marked 5390. Select the 5390-compatible layout, not a generic 3 × 4 inch template. Example 2: You have a UK holder that accepts a 90 × 60 mm insert and the pack says L4728. Use the L4728 A4 layout, not the visually similar L4727. Example 3: You need adhesive badges for a one-day seminar. Match the exact 5395 or L4785 product and printer type rather than choosing an insert format.
Why approximate dimensions are not enough
Two products can share the same finished badge size but use different sheet margins, gaps or orientation. A template can therefore produce correctly sized badges that print in the wrong positions. The product code identifies the whole sheet geometry, not only the finished rectangle.
Regional product families can also use related codes for different materials or pack quantities. The software code on the package is the safest starting point.
Calibrate the print workflow
- Download or create a simple alignment test with borders at the finished badge edges.
- Print on plain paper using actual size.
- Place the paper behind the real badge sheet and hold it to light.
- Confirm all positions, not only the top-left badge.
- Load one real sheet in the manufacturer’s recommended orientation.
- Print a production-style test containing names and logos.
- Adjust only the layout or printer setting responsible for the error.
Do not compensate for printer scaling by randomly moving individual text elements. Fix page scaling and sheet alignment first.
Common causes of Avery® alignment drift
- Printing an A4 layout on US Letter or the reverse.
- Using “fit”, “shrink oversized pages” or borderless scaling.
- Loading the sheet in the wrong orientation.
- Selecting a product with the same badge size but different margins.
- Printer feed variation on curled or previously fed sheets.
- Re-feeding partially used sheets against product guidance.
- Creating a custom PDF with incorrect page boxes.
Plan for QR codes and long names
Smaller formats such as 5390 leave limited space after a large readable name. Use a short code value and test the resulting QR density. For content-rich badges, a larger insert such as 5392 or a conference-size custom format may be more appropriate than forcing every element onto a compact label.
Frequently asked questions
How do I find the correct Avery® template number?
Look for the product or software code printed on the package or sheet instructions. Match that code before relying on approximate badge dimensions.
Are Avery® 5390 and 5392 the same size?
No. Avery® lists 5390 as 2¼ × 3½ inches with eight inserts per US Letter sheet, while 5392 is 3 × 4 inches with six inserts per sheet.
Can I use a US Avery® template on A4 paper?
Not unless the physical stock and layout are explicitly designed for A4. US Letter and A4 differ, so a layout can drift even when the badge dimensions look similar.
What is the difference between insert and adhesive badges?
Insert badges go into a holder or pocket. Adhesive badges stick directly to clothing and require a material and adhesive suitable for the fabric and printer.
